@Raleigh Food Pics
Raleigh Food Pics Account Promotes Local Restaurants
By Dan Bain
Ordinarily, there's a tendency to mock social media users who post pictures of their food, but Ashley Freeman and Andrew Keravuori turned the notion into a symbiotic trend for local restaurants and hungry consumers.
While college students in 2013, Freeman and Keravuori created an Instagram account called Raleigh Food Pics (www.instagram.com/raleighfoodpics/) to spread the word about food options in the area. They wanted “to help local restaurant owners reach their customer base on a non-traditional platform,” Freeman wrote. And they’ve done that to the tune of roughly 37,000 customers – the current number of subscribers to the account.
Those subscribers use the tag @Raleighfoodpics to post and see pictures of menu items from various restaurants, generating interest and driving demand among their growing base. Spoon University ranked @Raleighfoodpics as the No. 1 Food Account in North Carolina, and the account as a runner up for Best Local Instagram in Indy Weekly’s Best of the Triangle 2016 and 2017 issues.
Freeman and Keravuori have partnered with more than 100 companies to develop marketing ideas, produced sponsored ads, and created a blog (raleighfoodpics.blogspot.com) as well as Facebook and Twitter accounts to use in conjunction with the Instagram account. So if you’re hungry and looking for a new place to eat, you can easily find Raleigh Food Pics online, and get your dining on.